Reinventing the Major League Soccer fan experience
Major League Soccer (MLS) is the top professional soccer league in the United States and Canada. They needed help generating new product ideas to enhance the fan experience and increase engagement.
With a team of content, brand, and sales, I helped shape our ideas into a cohesive story. We wanted to integrate AI and a multimedia experience into the MLS app ecosystem, introducing features like user-generated content, increasing revenue per fan, growing brand affinity, and building a sense of community and active fan participation.
We defined clear outcome-based goals and identified specific features that would acheive those outcomes. I translated these concepts into digital designs and crafted the narrative to tie the many strategic, creative, and technical pieces of this story together.
