Showcasing groundbreaking achievements and compassionate care for CHOP

The Children’s Hospital of Philadelphia (CHOP) is one of the oldest and most renowned pediatric hospitals in the United States. As a global leader in pediatric healthcare, CHOP sought to align its digital experience with the same level of excellence they demonstrate in patient care, education, and innovation.

The goal was to create an experience that effectively communicated both CHOP’s groundbreaking scientific achievements and the compassionate care they provide to patients.

The final result was a colorful, warm, and industry-leading experience that successfully modernized CHOP’s digital presence while maintaining their legacy of excellence. Key advancements in CHOP’s reimagined site include:

• A reimagined and expanded brand identity and visual language.
• Advanced location and doctor search with improved user experience

Through this redesign, CHOP now has a digital experience that mirrors the groundbreaking work they do every day, making it easier for families, patients, and caregivers to access the critical information they need.